Here’s how my all-time magical hero puts it: It dropped your chances down from 1 in 328 million to 1 in 24 million. It’s not like your brain can forget the colour ‘blue’ some days and not others.īut if you consider your results probabilistically, they did work. When you think about it, magic is weirder because it doesn’t work all the time, not because it actually works. This neatly gets around the curious phenomenon of when a spell doesn’t work. Magic, properly deployed, will bring that down to a one in three. I’m not calling you ugly or anything, but let’s say there is a one in six chance you will get laid if you hit the bars tonight. And if you do it right it stacks the deck in your favour. > What Magic Does Something on your mind?Įxcept they’re not really interested in how magic works, they’re interested in what magic does.Īnd what magic does is enhance the probability of certain outcomes over others. Magic is as much yours as is your sex drive. Magic -in the words of Christopher Hyatt- is the birthright of all mankind. So if the steps outlined below look easy that’s because they are. It is very probably the least complex form of enchantment that can still be called magic. Because before you know it that short distance between A and B is cluttered with the magical equivalent of safe words, pimp masks and anal beads and you start to wonder if maybe, somewhere along the line, you haven’t got a little bit off track. How could it not be? Cavemen did it.īut magic is simple the way sex is simple. (Somebody please teach a nun sigil magic.) > Magic Is Easyįirstly let me say that magic is simple. Even the most stringent atheists can get something out of working with sigils. Whatever your flavour, you can definitely use sigils. They don’t replace anything in your life or spiritual practice. So maybe sigils are in need of another look? Maybe there is a way to fold all this research into sigil magic and… reboot it? This is the kind of research and exploration that the first exponents of modern sigil magic could only dream about. Over the last thirty years, millions and millions of dollars have been spent trying to understand precisely what sort of impact visual stimuli have on the human brain from violence in computer games to font choices in mortgage ads. More on this later.Ĭlearly, using images and words has a huge impact. If you don’t agree with it, put down your Starbucks coffee, tap your converse sneaker angrily on the ground while you get out your iPad and use it to send me an angry gmail. As for your lack of individual awareness of being influenced, this is due to a psychological phenomenon called Third Person Perception: the belief that advertising affects other people more than you. But you’re still absorbing it via ‘low attention processing’. In fact, consciously filtering out sensory data is an evolutionary advantage. And yet you think that you yourself are somehow never influenced. The audience is rarely if ever aware they have been impacted in some way. Just changing a word or even a colour in an ad campaign would result in thousands of dollars profit for a client. It was here that I saw the same techniques that underpin sigil magic -backed up with a huge amount of brain studies- being put to potent use.Īdvertising relies on an understanding of how images work and how they work on the brain. Then I accidentally ended up with a moderately successful career in the global advertising industry. Where was the ritual, the incense, the scary looking altars? It was also… ahh… how you say… “messy”? So I kept away from it for years. Sigil magic was my least favourite thing back in my Baby’s First Grimoire days. It will be my singular sigil magic repository. But having it live lets me tinker with it, hence the use of the word ‘ultimate’. It may become a page instead at some point in the future. You’ll note it’s more holistic in its topic coverage than a traditional post. Surely that goes triple for the cornerstone technique of chaos magic? You could, and I do, argue that all magical theory should be in a state of flux. (That sentence made me feel old like granite.) It all seems so pre-internet, like having to walk into a store and buy patches for an operating system on floppy disc. What if we stumble upon something really helpful tomorrow? Do I need to write another post that says “okay everybody, download a new version of the book”? At the time it seemed like the best way to collate the last three years of experimentation with shoaling.īut as it rolled around and around in my mind, ebook delivery – something I am a massive fan of– began to represent what Seth Godin would call the end of a discussion rather than its beginning.Īn ebook is too finite a product for a topic that, done well, should be in constant flux.
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